MANAGED UA INCIDENT MONITORING / HEADS OF UA
Turn daily UA alerts into one decision route.
For Heads of UA in mobile games and subscription apps. Acquisition Incident Compressor monitors one bounded acquisition environment for 30 days, connects platform, MMP, funnel and backend movements, and turns material exceptions into reviewed Incident Cards.See the managed pilot ↗CARD↓
- FIRST BREAK
- LOCATED
- OWNER
- ROUTED
- NEXT CHECK
- BOUNDED
Head of UA
or UA Lead.
The decision owner—not a substitute media buyer, dashboard team or outsourced Head of Analytics.
Every alert starts the investigation again.
Platform, MMP, funnel and backend changes arrive separately, while the Head still has to decide whether they belong to one incident.
Act on the incident—not the loudest dashboard.
Give material movements an owner, one next check and a temporary decision before several teams change the system at once.
Available, pilot or research.
The investigation repeats every week.
Monitor one acquisition environment, compress related alerts and route reviewed Incident Cards to the next owner. If the pilot works, keep a private source deployment and let Ascentframe operate the canonical environment.
Acquisition Incident Compressor ↗NEXT PILOT / SCOPE APPROVEDShould this channel keep its current budget?
Channel Cut Decision starts with triage and ends in defend, cap, cut or one bounded test.
Read the pilot research ↗RESEARCH / NOT A CURRENT OFFERDaily actions and budget reallocation.
Campaign, adset and creative decisions belong to a different owner and cycle. Response curves support future reallocation research.
Read the field notes ↗Ascentframe defines the monitored environment.
Aleksey reviews every material route.
Your team retains the operating decision and implementation. The first pilot is managed, bounded and explicit about where automation ends and expert review begins.