A PLATFORM FOR MARKETING INVESTMENT
Turn marketing questions into a plan you can work with.
Understand a performance change, reconcile your reports or plan a budget test. Start with a question—or use your data to find the next one.
Bring your CSV or work through a guided example. Files stay in this browser tab.
CHOOSE YOUR STARTING POINT
What do you need to move forward?
Choose the task closest to yours. Each tool gives you something concrete to use in the next step.
I have a problem to investigate.
Project StudioFrame the question, the business result and the evidence to check before starting the analysis.
Start with a question02I have data to make sense of.
CSV AnalyzerBring your CSV or use a guided example. Inspect the data, make a first comparison and carry it into a project.
Start with your data03I need an approach for my analysis.
Method LibraryFind a method by task or department. See the inputs, steps, limitations and sources before using it.
Explore the library04I need the right skills on the project.
Team BuilderDefine the capabilities and deliverable, then prepare a brief for a hiring or partner conversation.
Prepare a team brief05A KPI moved. What changed?
Incident ExplorerLoad a CSV, map your metrics and investigate unusual movements, group mix and new or disappearing groups.
Explore the incident toolFOR User Acquisition AND MARKETING ANALYTICS TEAMS
Connect what the ads report to what the business earns.
Our User Acquisition practice follows the path from spend and attribution to funnel behaviour and business outcomes. Use it to frame questions about creative performance, measurement and budget changes.
Explore the User Acquisition practiceWORK THROUGH A QUESTION
A better question can change the next move.
Follow a check, record what you find and choose your next step. Bring the difficult parts to a conversation.
Trace the measurement chain
Follow one outcome from delivery to backend records and identify the first mismatch.
Start investigating →MeasurementChoose a measurement approach
Match the decision to attribution, an incrementality test or a broader modelling approach.
Start investigating →Channel efficiencySeparate credit from contribution
Distinguish reported channel credit from evidence of additional business outcomes.
Start investigating →Channel efficiencyInvestigate a weak channel
Trace weak returns through reporting, creative renewal, delivery and cohort economics.
Start investigating →Scaling & saturationCheck the evidence for a response curve
Test whether spend history contains a useful comparison before fitting a curve.
Start investigating →Scaling & saturationTest an overinvested edge
Design a controlled comparison for a small spend reduction and the outcome to protect.
Start investigating →Creative performanceEvaluate creatives across their lifecycle
Connect creative families, launch attempts and later value without counting it twice.
Start investigating →Acquisition operationsVerify budget and stop rules
Compare intended rules with logged actions and observed platform state.
Start investigating →WORK THROUGH A REAL TASK
Bring a concrete problem to the conversation.
Frame your question, check whether the data supports it and choose the next analysis. Save project inputs or download a readiness report when you are ready to discuss the work.
Opening LinkedIn does not send your project or data.