A working reference for marketing analytics
Method Library
Find the method that fits your question.
Choose an approach by the task, data and decision in front of you. See what it needs, how to apply it and how to interpret the result.
Request each tool separately. Access is reviewed manually.
A method you can put to work.
Find an approach
Search by question or keyword. Filter by method type, task area and department.
Know what to prepare
Each working note sets out the question, required inputs, steps, example and expected output.
Understand the boundaries
Read the limitations, follow the sources and explore related methods before using the answer.
From question to working output
How you use it
Statistics, business methods and department practices for UA, Creative Production, BI, Data Platform, Growth Tech and CRM / Lifecycle.
Describe the question
Start with a concrete task: compare cohorts, reconcile sources, assess creative performance or investigate a change.
Choose a method
Check the data requirements and the assumptions against your situation.
Build the analysis
Use the steps and working output to structure your own investigation. Copy a method link to keep it in your project.
Access by tool
Choose the approach before building the analysis.
Sign in to your account and request this tool. Activation is reviewed manually; other tools can be requested separately. No online payment is collected.