Make the numbers comparable
Join advertising spend, install cohorts, funnel events and subscription revenue.
Open project templateSERVICES / MARKETING INVESTMENT SYSTEMS
Build the system behind
marketing investment.
Connect planning, measurement, data and execution to business outcomes. Start with one acquisition question, or scope the infrastructure your team needs to invest, learn and improve.
Frame your projectExplore a project template for each request. Templates use illustrative data and roles; sources still require verification. Scope, delivery and commercial terms are agreed separately.
User acquisition analysis & improvement
Work through measurement, creative performance, customer journeys and the next acquisition decision.
Set up recurring incident monitoring
Group recurring alerts into reviewed incidents with an owner and next check.
Open project templateUnderstand what changed
Locate the first break across reporting, delivery and business outcomes.
Open project templateEvaluate creatives across their lifecycle
Connect testing, retests and production results without duplicating future value.
Open project templateImprove campaign setup and delivery
Compare targeting, bids, placements and campaign structure under controlled conditions.
Open project templateVerify budget and stop rules
Check intended rules against actual actions, including manual overrides.
Open project templateImprove the acquisition funnel
Find friction from the ad to signup, payment and app activation.
Open project templateMeasure incremental acquisition
Estimate whether advertising creates additional business outcomes.
Open project templateUnderstand acquisition economics
Connect spend to retention, subscription revenue, payback and forecast uncertainty.
Open project templateInvestigate the next budget move
Compare channel economics and the risk of protecting, changing or reducing spend.
Open project templateAssess scaling and saturation
Test the return of the next spend increment, not just historical average return.
Open project templateDevelop lifecycle and retargeting audiences
Define eligible users, exclusions and a way to measure incremental return.
Open project templateAudit traffic quality and acquisition risk
Investigate invalid traffic, low-quality cohorts and refund exposure.
Open project templatePlan acquisition tests and operating capacity
Coordinate creative production, experiments, budgets and decision ownership.
Open project templateChoose markets and acquisition opportunities
Prioritize audiences, markets and channels before committing acquisition capital.
Open project templatePlan creative concepts and production
Translate audience problems into testable concepts, briefs and production batches.
Open project templateImprove store and landing-page conversion
Align the acquisition promise with landing pages, store listings and localization.
Open project templateInvestment planning & strategy
Translate business goals into a media plan, buying strategy, segments, measurement, tests and forecasts.
Build a media investment plan
Connect channel allocation, pacing, production capacity and cash limits in one scenario plan.
Open project templateDesign a media buying strategy
Define how channels, campaign structures, bids and launch waves will turn an investment plan into delivery.
Open project templateBuild a marketing segmentation system
Create reusable market and customer segments with eligibility, identity, exclusions and activation rules.
Open project templateDesign a marketing measurement plan
Connect decisions to metric definitions, event collection, attribution and incremental measurement.
Open project templateBuild a marketing testing program
Prioritize hypotheses and coordinate assignment, exposure, review windows and test capacity.
Open project templateBuild marketing investment forecasts
Forecast spend, cohort value, payback and capacity with versioned assumptions and backtesting.
Open project templateMarketing data & observability
Build the data pipelines, monitoring, reporting and alert routing that make investment decisions usable.
Build marketing data pipelines
Connect advertising, attribution, customer events and transactions with reliable ingestion and reconciled datasets.
Open project templateSet up marketing system monitoring
Monitor source freshness, pipeline health, action execution and business signals with clear operational ownership.
Open project templateSet up recurring marketing reporting
Turn metric contracts into recurring decision views with supported breakdowns, review cadence and source checks.
Open project templateDesign marketing alerts and escalation
Define material alert conditions, suppress repeated signals and route exceptions to the right next action.
Open project templateMarketing execution & automation
Connect creative production, marketing workflows, budget recommendations, bidding and recurring analysis.
Build marketing automation workflows
Connect eligibility, triggers, actions and outcome checks across marketing tools with controlled retries and overrides.
Open project templateBuild a creative production and testing pipeline
Connect research, briefs, production batches, fair tests and promotion into a traceable creative workflow.
Open project templateBuild a marketing budget optimizer
Translate marginal-return evidence and operating constraints into reviewable budget recommendations.
Open project templateDesign and validate automated bidding
Define bid objectives, signals, update limits and verification for a controlled automated bidding policy.
Open project templateAutomate recurring marketing analysis
Turn recurring questions into reproducible checks, comparisons and reviewed findings with an evidence trail.
Open project template