A CSV investigation workspace
Incident Explorer
Understand what moved your KPI.
Find unusual periods, compare affected segments and separate changes within groups from changes in the traffic mix.
Request each tool separately. Access is reviewed manually.
Turn a movement into a focused investigation.
Map the KPI correctly
Select the date, additive values and grouping columns. Calculate totals or ratios of sums, such as CPA and ROAS.
Explore the incident
Screen unusual movements, group related flagged days and inspect the KPI chart at overall or segment level.
Explain the difference
Compare periods, inspect contribution tables and export the mapping, settings and analysis as JSON.
From question to working output
How you use it
CSV processing happens in your browser tab. Prepare comparable periods with consistent source definitions, attribution windows and outcome maturity. The breakdown explains the arithmetic; establish the cause with the next check.
Open your CSV
Use daily additive metrics and consistent definitions. You can also start with the built-in demo.
Choose the comparison
Map the KPI, select groups and adjust the historical window and detection thresholds.
Choose the next check
Use the breakdown to decide which source, segment or operational change to investigate next.
Access by tool
Start with the data behind the movement.
Sign in to your account and request this tool. Activation is reviewed manually; other tools can be requested separately. No online payment is collected.