Creative performance / SELF-GUIDED

Evaluate creatives across their lifecycle

Connect creative families, launch attempts and later value without counting it twice.

Start the first check Discuss a difficult question

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Your question

What do you want to understand?Which result matters?

CHECK 1 / 3

Choose the unit for the question

Distinguish a family, creative ID, launch attempt and ad set. Write which decision each unit can support.

Check your interpretation. One creative may appear in multiple attempts and receive unequal delivery.

Which unit matches the decision you want to improve?Where are you with this check?

If you cannot resolve this check

Resolve IDs and launch history before assigning an outcome to a creative.

CHECK 2 / 3

Compare equal opportunities

Group attempts by launch age and setup. Keep delivery, testing spend and unsuccessful attempts visible.

Check your interpretation. A low-spend attempt may be uninformative; mature winners cannot be compared directly with new tests.

Which comparisons have comparable delivery and outcome maturity?Where are you with this check?

If you cannot resolve this check

Collect missing exposure or maturity data before interpreting rejection as creative failure.

CHECK 3 / 3

Connect search cost to later value

Aggregate later value once per creative and retain the cost of unsuccessful attempts. Identify a promotion or scaling hypothesis.

Check your interpretation. Potential lost upside needs a controlled comparison; it is not an observed sum.

Where would a change to testing, promotion or scaling be most informative?Where are you with this check?

If you cannot resolve this check

Discuss ownership and assignment when creative, setup and delivery effects cannot be separated.

What would help you move forward?

You can continue with partial observations. Recording a check does not verify its conclusion.

Work with your data

Carry your question and observations into Project Studio. Refine the scope, then use Builder and CSV Analyzer. Sign-in is required.

Keep the next check

Save your observations here or download them for your own work. No CSV rows are attached.

A QUESTION WORTH DISCUSSING

Bring the part you could not resolve.

Describe the difficult part in your notes above. You can ask for a review before finishing every check.

The next page lets you review a free first-consultation request. After sign-in, your notes fill the request; you can edit them before sending. Scope and timing are agreed after review.