Channel efficiency / SELF-GUIDED

Separate credit from contribution

Distinguish reported channel credit from evidence of additional business outcomes.

Start the first check Discuss a difficult question

Use a non-sensitive summary. Notes stay in this tab; Save keeps a temporary copy for reloads in this tab. Nothing is sent until you confirm a consultation request.

Your question

What do you want to understand?Which result matters?

CHECK 1 / 3

Describe how credit is assigned

Record attribution windows, click/view rules, deduplication and the system owning the business outcome.

Check your interpretation. Two platforms may claim the same purchase. Summing their credit does not create unique business results.

Which purchases can be reconciled, and which are claimed more than once?Where are you with this check?

If you cannot resolve this check

Resolve missing identity or outcome definitions before comparing claimed totals.

CHECK 2 / 3

Ask what would happen without exposure

Define an eligible population and a credible unexposed comparison. Consider organic demand and other channels.

Check your interpretation. A naturally unexposed group may differ from the exposed group before the campaign.

What could provide a credible counterfactual?Where are you with this check?

If you cannot resolve this check

Without a credible comparison, label the current result as attribution rather than incremental lift.

CHECK 3 / 3

Choose a bounded validation

Write a holdout or other defensible design with outcome, assignment, duration and interference checks.

Check your interpretation. Keep customer quality, refunds and delayed revenue in the outcome definition.

What would make this test informative enough for a budget decision?Where are you with this check?

If you cannot resolve this check

Request design review if power, spillovers or selection make the comparison ambiguous.

What would help you move forward?

You can continue with partial observations. Recording a check does not verify its conclusion.

Work with your data

Carry your question and observations into Project Studio. Refine the scope, then use Builder and CSV Analyzer. Sign-in is required.

Keep the next check

Save your observations here or download them for your own work. No CSV rows are attached.

A QUESTION WORTH DISCUSSING

Bring the part you could not resolve.

Describe the difficult part in your notes above. You can ask for a review before finishing every check.

The next page lets you review a free first-consultation request. After sign-in, your notes fill the request; you can edit them before sending. Scope and timing are agreed after review.