Measurement / SELF-GUIDED

Trace the measurement chain

Follow one outcome from delivery to backend records and identify the first mismatch.

Start the first check Discuss a difficult question

Use a non-sensitive summary. Notes stay in this tab; Save keeps a temporary copy for reloads in this tab. Nothing is sent until you confirm a consultation request.

Your question

What do you want to understand?Which result matters?

CHECK 1 / 3

Choose one completed comparison

Write down the metric, its formula, the affected segment and two equal observation windows.

Check your interpretation. Use the same timezone and allow the same reporting delay in both windows.

Which metric, segment and dates are you comparing?Where are you with this check?

If you cannot resolve this check

If the newer window is incomplete, wait for maturity or compare both at the same age.

CHECK 2 / 3

Trace the same outcome across sources

Compare delivery, attributed conversions, funnel events and backend purchases. Record totals and definitions beside each source.

Check your interpretation. A click, an attributed purchase and a transaction are different records. Compare matching stages, not their raw totals.

Where does the first disagreement or change appear?Where are you with this check?

If you cannot resolve this check

If identities or dates cannot be aligned, reconcile those fields before interpreting performance.

CHECK 3 / 3

Separate a reporting break from a real change

Check release and tracking logs around the first divergence. Compare the affected slice with a slice that did not receive that change.

Check your interpretation. Timing supports a hypothesis; it does not prove the release caused the movement.

What supports your leading explanation, and what would contradict it?Where are you with this check?

If you cannot resolve this check

If several changes overlap, record competing explanations and choose one discriminating check.

What would help you move forward?

You can continue with partial observations. Recording a check does not verify its conclusion.

Work with your data

Carry your question and observations into Project Studio. Refine the scope, then use Builder and CSV Analyzer. Sign-in is required.

Keep the next check

Save your observations here or download them for your own work. No CSV rows are attached.

A QUESTION WORTH DISCUSSING

Bring the part you could not resolve.

Describe the difficult part in your notes above. You can ask for a review before finishing every check.

The next page lets you review a free first-consultation request. After sign-in, your notes fill the request; you can edit them before sending. Scope and timing are agreed after review.