Set up recurring incident monitoring

Business result

Material incidents reviewed and routed, with duplicate alerts and missed incidents measured.

Next step

Define the project scope

Working output

Project brief

Unit of analysis

One subscription app × paid acquisition × agreed markets; organic lifecycle messaging excluded

Decision owner

Head of User Acquisition

Project scope and delivery

• Replay four completed weeks, then scope a 30-day managed monitoring pilot.
• Name the included environment, markets, segments and explicit exclusions.
• Agree source availability, reporting delays, review cadence and decision ownership.
• Define the first checkpoint and acceptance checks; confirm access and commercial terms separately.

Acceptance checks

• One environment, source set, exclusions and completed-window cadence are agreed.
• Historical replay checks duplicates, missed incidents and source gaps.
• Every material Incident Card has expert review, an owner, a next check and a checkpoint.
• The 30-day pilot ends with an incident registry and continue, revise or stop review.

Deliverables

• A project scope with sources, responsibilities and acceptance checks
• Agreed scope, source requirements, responsibilities and acceptance checks.
• A working brief for a readiness and delivery conversation, not a completed investigation.