Service template
Build marketing data pipelines
The illustrative team joins advertising exports and subscriptions manually; late purchases do not update earlier cohorts and repeated loads duplicate spend.
Request a first consultationBusiness result
Reproducible marketing datasets with reconciliation, late updates and clear ownership.
- Next step
- Define the project scope
- Working output
- Project brief
- Unit of analysis
- Source × partition × load run × dataset version
- Decision owner
- Marketing Data Platform Lead
Project scope and delivery
- Specify one source-to-report pipeline with keys, load strategy, backfill and recovery checks.
- Name the included environment, markets, segments and explicit exclusions.
- Agree source availability, reporting delays, review cadence and decision ownership.
- Define the first checkpoint and acceptance checks; confirm access and commercial terms separately.
Acceptance checks
- Replay is idempotent; late events update the agreed history.
- Published totals reconcile and recovery is tested on a bounded partition.
Deliverables
- A project scope with sources, responsibilities and acceptance checks
- Agreed scope, source requirements, responsibilities and acceptance checks.
- A working brief for a readiness and delivery conversation, not a completed investigation.