Service template
Understand acquisition economics
The illustrative team compares forecast lifetime value with spend but mixes actual refunds, renewals and modeled revenue.
Request a first consultationBusiness result
Cohort contribution and payback with actual and forecast values separated.
- Next step
- Build or update a report
- Working output
- Project brief
- Unit of analysis
- Install cohort × acquisition source × fixed D7/D28 horizon
- Decision owner
- Finance and Growth Lead
Reporting workflow
- Proposed reporting change: Build a cohort economics report and backtest its forecast against held-out cohorts.
- Specify who uses the report and which action each view supports.
- Agree metric definitions and row-level units before assembling the dataset.
- Reconcile a reference slice, then check filters and drill-downs.
Acceptance checks
- Actual and forecast values remain separate.
- Equal-age cohorts reconcile to transactions and costs.
- Forecast accuracy is evaluated out of sample.
Deliverables
- A dataset and report with reconciliation checks
- Agreed scope, source requirements, responsibilities and acceptance checks.
- A working brief for a readiness and delivery conversation, not a completed investigation.