Design and validate automated bidding

Business result

An auditable bidding policy that protects contribution, delivery continuity and risk limits.

Next step

Design a controlled test

Working output

Project brief

Unit of analysis

Campaign × bid decision timestamp × policy version

Decision owner

Paid Acquisition and Growth Technology Lead

Controlled test design

• Hypothesis: Replay as-of decisions, run the policy in shadow mode and design a limited live test.
• Comparison: Current bidding policy versus proposed updates on eligible comparison campaigns with overlap checks
• Specify assignment, group overlap, exposure and contamination checks.
• Choose a primary metric, detectable effect and completed outcome window before calculating sample size.
• Set risk budget, guardrails, checkpoint and stop or restore conditions.

Acceptance checks

• Signal maturity, update bounds and overrides are specified.
• Shadow decisions and applied bids are reconciled before bounded activation.
• Decision owner, risk budget, guardrails, checkpoint and restore condition are specified.
• Assignment, detectable effect and outcome horizon are specified before the test starts.

Deliverables

• A pilot design with success and stop criteria
• Agreed scope, source requirements, responsibilities and acceptance checks.
• A working brief for a readiness and delivery conversation, not a completed investigation.