Service template
Choose markets and acquisition opportunities
The illustrative app is considering two new markets but lacks a comparable view of demand, competition, customer economics and launch constraints.
Request a first consultationBusiness result
A ranked opportunity shortlist and affordable learning budget.
- Next step
- Define the project scope
- Working output
- Project brief
- Unit of analysis
- Market × customer segment × channel × proposed launch
- Decision owner
- Head of Growth
Project scope and delivery
- Select one market and channel for a bounded validation plan.
- Name the included environment, markets, segments and explicit exclusions.
- Agree source availability, reporting delays, review cadence and decision ownership.
- Define the first checkpoint and acceptance checks; confirm access and commercial terms separately.
Acceptance checks
- Assumptions, source gaps and launch constraints are explicit.
- A ranked opportunity shortlist includes a bounded validation plan.
Deliverables
- A project scope with sources, responsibilities and acceptance checks
- Agreed scope, source requirements, responsibilities and acceptance checks.
- A working brief for a readiness and delivery conversation, not a completed investigation.