Plan acquisition tests and operating capacity

Business result

Useful learning and profitable winners within production and exploration budgets.

Next step

Define the project scope

Working output

Project brief

Unit of analysis

Creative family × production week × test slot × owner

Decision owner

Head of Growth

Project scope and delivery

• Plan a four-week test queue with briefs, assignment rules and review checkpoints.
• Name the included environment, markets, segments and explicit exclusions.
• Agree source availability, reporting delays, review cadence and decision ownership.
• Define the first checkpoint and acceptance checks; confirm access and commercial terms separately.

Acceptance checks

• Test queue, capacity, budget and assignment policy are explicit.
• Every candidate has a brief, owner and review checkpoint.

Deliverables

• A project scope with sources, responsibilities and acceptance checks
• Agreed scope, source requirements, responsibilities and acceptance checks.
• A working brief for a readiness and delivery conversation, not a completed investigation.