Make the numbers comparable

Business result

A reconciled mobile dataset with each purchase counted once, unknown attribution visible and existing web totals unchanged.

Next step

Build or update a report

Working output

Project brief

Unit of analysis

Date × campaign × install cohort

Decision owner

Marketing Analytics Lead

Reporting workflow

• Proposed reporting change: Add installs, trials, purchases and net revenue to the report after reconciling source totals.
• Specify who uses the report and which action each view supports.
• Agree metric definitions and row-level units before assembling the dataset.
• Reconcile a reference slice, then check filters and drill-downs.

Acceptance checks

• Totals reconcile at the same cutoff within an agreed tolerance.
• Differences and unmatched records remain visible by source and segment.

Deliverables

• A dataset and report with reconciliation checks
• Agreed scope, source requirements, responsibilities and acceptance checks.
• A working brief for a readiness and delivery conversation, not a completed investigation.