Set up marketing system monitoring

Business result

Visible system health and material exceptions with an owner, service target and recovery check.

Next step

Define the project scope

Working output

Project brief

Unit of analysis

System component × check × completed observation window

Decision owner

Marketing Operations Lead

Project scope and delivery

• Define health checks for one acquisition environment and replay known failures before rollout.
• Name the included environment, markets, segments and explicit exclusions.
• Agree source availability, reporting delays, review cadence and decision ownership.
• Define the first checkpoint and acceptance checks; confirm access and commercial terms separately.

Acceptance checks

• Health checks have windows, owners and escalation paths.
• Known failures are detected and recovery is verified before normal operation resumes.

Deliverables

• A project scope with sources, responsibilities and acceptance checks
• Agreed scope, source requirements, responsibilities and acceptance checks.
• A working brief for a readiness and delivery conversation, not a completed investigation.