Service template

Mobile: reconcile installs and purchases

Connect mobile attribution, subscription transactions and funnel sessions without dropping purchases that lack a session. Keep install-date cohorts separate from event-date reporting.

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Business result

Each transaction counted once; net subscription revenue and attributed revenue reconciled separately

Next step
Build or update a report
Working output
Dashboard specification
Unit of analysis
Date × account × campaign, or the finest common key supported by both sources
Decision owner
To agree

Reporting workflow

  • Specify who uses the report and which action each view supports.
  • Agree metric definitions and row-level units before assembling the dataset.
  • Reconcile a reference slice, then check filters and drill-downs.

Acceptance checks

  • Totals reconcile at the same cutoff within an agreed tolerance.
  • Differences and unmatched records remain visible by source and segment.
  • Filters and drill-downs preserve reconciled totals and existing views.

Deliverables

  • A dataset and report with reconciliation checks
  • Dataset contract, metric formulas, supported drill-downs, filter scopes and reference totals.
  • A dated finding with source period, cutoff, methods, limitations and next action.