Service template
Dashboard: age and gender
Compare funnel demographic answers with advertising delivery buckets. Identify which cost and revenue breakdowns share a supported grain.
Request a first consultationBusiness result
Comparable demographic groups with explicit coverage and unknown values
- Next step
- Build or update a report
- Working output
- Dashboard specification
- Unit of analysis
- The common supported row-level unit for every metric and requested breakdown
- Decision owner
- To agree
Reporting workflow
- Specify who uses the report and which action each view supports.
- Agree metric definitions and row-level units before assembling the dataset.
- Reconcile a reference slice, then check filters and drill-downs.
Acceptance checks
- Fields, formulas, default filters and reference slices are agreed.
- Unsupported breakdowns stay unknown rather than receiving invented allocations.
- Existing metrics and unrelated report views pass regression checks.
- Filters and drill-downs preserve reconciled totals and existing views.
Deliverables
- A dataset and report with reconciliation checks
- Dataset contract, metric formulas, supported drill-downs, filter scopes and reference totals.
- A dated finding with source period, cutoff, methods, limitations and next action.