Lifecycle: a behavioral audience

Business result

Deduplicated audiences with verified eligibility and overlap

Next step

Define an audience

Working output

SQL / notebook

Unit of analysis

User ID × qualifying event × days since a defined starting event

Decision owner

To agree

Audience eligibility and identity

• Define the starting event, included population and inclusive time boundaries.
• Specify inclusion, exclusion, identity resolution and overlap rules.
• Check aggregate audience size and permission to use identifiers before delivery.

Acceptance checks

• Starting event, timezone and inclusive day boundaries are explicit.
• Each user appears once; exclusions, overlaps and authorized delivery are checked.

Deliverables

• An audience selection rule with size and overlap checks
• Read-only queries or notebook, parameters, results and a reproducible analysis dataset.
• A dated finding with source period, cutoff, methods, limitations and next action.