<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://ascentframe.com/investigate</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/measurement-chain</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/measurement-approach</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/credit-contribution</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/weak-channel</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/response-curve</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/spend-down</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/creative-lifecycle</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/investigate/automation-rules</loc>
<lastmod>2026-10-14T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/glossary</loc>
<lastmod>2026-10-04T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/newsletter</loc>
<lastmod>2026-10-02T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/method-library</loc>
<lastmod>2026-10-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ascentframe.com/incident-explorer</loc>
<lastmod>2026-10-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ascentframe.com/</loc>
<lastmod>2026-09-30T22:00:00.000Z</lastmod>
<changefreq>weekly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://ascentframe.com/project-studio</loc>
<lastmod>2026-10-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/ua</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>weekly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>daily</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://ascentframe.com/acquisition-incident-compressor</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/acquisition-incident-compressor/synthetic-case</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/when-attribution-is-enough-incrementality-mmm</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/attribution-vs-incrementality-assisted-own-goal</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/can-mmm-support-causal-iroas-claim</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/cpa-spike-measurement-chain-diagnostic</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/response-curve-readiness</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/channel-overinvestment-spend-down</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://ascentframe.com/blog/low-roas-is-not-a-cut-decision</loc>
<lastmod>2026-08-01T22:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
</urlset>
